VIEWS
45K
ENGAGEMENT
9.7%
THE CHALLENGE
Urban Atlas is a boutique real estate duo in Toronto serving a dedicated pool of clients. They had been outsourcing their content creation, but the results felt generic and didn't capture what made their listings special. The agents wanted something more interactive—content that would turn browsers into engaged buyers, showcasing each property's unique character rather than cookie-cutter listing photos.
OUR SOLUTION
Axis Grey became their content engine. We created a system to rapidly produce high-quality carousels and images for every listing—highlighting architectural details, neighborhood vibes, and lifestyle potential. Each property got the visual story it deserved, from cozy starter homes to premium urban spaces. The content was designed to stop the scroll and spark genuine interest.
CONTENT WE CREATED
THE RESULTS
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Content produced for every listing (no more gaps)
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Interactive carousels driving higher engagement than static photos
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Consistent brand aesthetic across all property content
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Freed agents to focus on clients instead of content creation
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Increased inquiries from social media discovery