VIEWS
68K
ENGAGEMENT
11.4%
THE CHALLENGE
The owner of Izakaya Shingen, an authentic Japanese izakaya in Ottawa's Centretown, faced a frustrating cycle. Local social media managers would last maybe a month before moving on. He tried incentivizing employees to help—offering extra pay, flexible arrangements—but no one wanted the responsibility. Meanwhile, their beautiful kushiyaki dishes and intimate sake bar atmosphere went unshared, invisible to potential diners scrolling through Instagram.
OUR SOLUTION
Axis Grey became their reliable content partner. We captured the artistry of their izakaya experience—steaming kushiyaki skewers, elegant sake flights, the warm glow of their intimate dining room. No more chasing freelancers or begging staff. Just consistent, high-quality content that showcases what makes Shingen special: authentic Japanese hospitality in the heart of Ottawa.
CONTENT WE CREATED
THE RESULTS
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Consistent posting schedule (no more gaps or ghosting)
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Owner freed from social media hiring cycle
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Authentic brand presence showcasing izakaya atmosphere
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Increased visibility in Ottawa's competitive dining scene
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Professional food photography elevating menu appeal